Ivan Voras
Co-Founder
Ivan Voras, PhD, is an entrepreneur with a passion for exotic technologies in real-world applications. After leaving academia, the Faculty of Electrical Engineering and Computing at the University of Zagreb in 2015 after a 10 year span, he started working both for international companies and on his own projects. This has led Ivan to actively architect and develop solutions ranging from IoT solutions, renewable energy sources, to network protocols and servers, to blockchain-based solutions. Ivan brings his technology expertese and vision of a technologically augmented future to this venture, and is the company's CEO and acting CTO.
Martina Lucić-Čanak
Co-Founder
With my knowledge, skills and work I'm helping businesses to develop its brand story and put it in action. I work mostly with the travel and tourism businesses, but I also have experience with education and IT businesses. At this moment those are my core business activities: ✔Developing business & brand strategies for travel & tourism businesses ✔Developing & organizing virtual educations for tourism businesses/destinations ✔Consulting for those who would like to develop a new tourism product ✔Holding lectures on travel & tourism international universities and conferences ✔I'm also writing articles related to travel & tourism ✔Since 2020 I'm part of an AR startup that developed the Equinox Vision platform. 👉 Here I'm working on business development and communication. I use my knowledge to create solutions for innovative digital tourism products.
What we do
We are creating a platform for publishing interactive and dynamic augmented reality content. That means each user has our app installed, and they use it as a viewer for AR content created by other users and companies.
For companies, we are creating tools and an ecosystem where all all you need to do is focus on creating content. For end-users, we are creating a communication platform which is compelling enough that they will use it on its own merits, increasing the likelihood that they will consume business-related content.
Imagine you want to create a Christmas Tree right there in augmented reality. Currently, you’d need to contract a company for that. With Equinox, you can drag and drop the Christmas tree.
If you are a marketing agency, instead of acquiring physical billboards and then not knowing how many people saw it, create a virtual one and track exactly how much visibility it has – it’s addressable outdoor marketing: we can target content to specific users.
If you are a sports brand, you can create a treasure hunt like Pokemon Go where users collect virtual items across the city and get virtual points and rewards.
Our immediate prospects for doing business include marketing agencies, retail chains, publishers, music festivals and tourist boards. Marketing agencies have a pain to seek new ways to acquire users (eyeballs) for their messages. Retailers have a pain to increase engagement with their customers, as well as their loyalty. Publishers need to present new ways to attract advertisers with dynamic content. Music festivals need to navigate people across large venues. Tourist boards need to keep people walking in certain areas.
We do that.
