What can Equinox do for you?
Project Equinox is a platform for social-network-style publishing of augmented reality interactive virtual content.
Augment yourself
Enhance your perception of the world by seeing what’s hidden! Augmented reality enables you to see content and vital information placed in real-world contexts, where it enhances what you already perceive around you.
Get the both of worlds – stay physical and remain plugged-in. Don’t step out of your natural environment, see more of it with Equinox!
See what’s missing
Augmented reality is a blend of physical and virtual, it’s a tool which gives you the flexibility of seeing information where you need it and when you need it, placed in the context of what you are doing.
Whether playing a game or learning about places and products, you can gain better information and better experience with Equinox.
Enjoy the ride
You already have your phone with you, and that’s all you need to see your environment in a new light. New forms of entertainment and communication are just beneath the surface and you can access them with Equinox..
It might be that there’s something new and interesting present in the same old boring locations you’ve seen hundreds of times – you just need the right tools to see them.
What we do
We are creating a platform for publishing interactive and dynamic augmented reality content. That means each user has our app installed, and they use it as a viewer for AR content created by other users and companies.
For companies, we are creating tools and an ecosystem where all they need to worry about is creating content. For end-users, we are creating a communication platform which is compelling enough that they will use it on its own merits, increasing the likelihood that they will consume business-related content.
Imagine you want to create a Christmas Tree right there in augmented reality. Currently, you’d need to contract a company for that. With Equinox, you can drag and drop the Christmas tree.
If you are a marketing agency, instead of acquiring physical billboards and then not knowing how many people saw it, create a virtual one and track exactly how much visibility it has – it’s addressable outdoors marketing: we can target content to specific users.
If you are a sports brand, you can create a treasure hunt like Pokemon Go where users collect virtual items across the city and get virtual points and rewards.
Our immediate prospects for doing business include marketing agencies, retail chains, publishers, music festivals and tourist boards. Marketing agencies have pain to seek new ways to acquire users (eyeballs) for their messages. Retailers have the pain to increase engagement with their customers, as well as their loyalty. Publishers need to present new ways to attract advertisers with dynamic content. Music festivals need to navigate people across large venues. Tourist boards need to keep people walking in certain areas.
We do that.
Now is the time for AR
Pokemon Go has “broken the ground” and proven that people are willing to spend thousands of hours in AR, and that’s a business that yields nearly a billion dollars in revenue each year.
We talked to marketing agencies, creative and game studios, festivals and venues, AND their audience – and everyone is hyped for AR – but despite many single-shot applications, AR is just not here yet.
The three most significant problems in AR are: #1 the cost of creating such systems, #2 the fragmentation, meaning the systems don’t talk to each other, and #3 that all current apps are single-purpose – created for a specific campaign, event or game and almost never reused.
Pokemon Go cost over half a million dollars just to develop – and that doesn’t include the cost of marketing and content. The price goes down to 50k for a simpler application like IKEA’s, but the problems remain: they are fragmented, single-purpose applications. If you want to create AR content today, you will need to create a new app each time, acquire users, teach them how to use the app, make them use it, and then – they’ll forget about it tomorrow.
We will cut those costs down tenfold.
Did you know?
You don’t need any kind of special glasses to use Equinox! It ‘s a mobile phone app which can be downloaded on iOS and Android phones, and that’s all! See the list of supported devices here.
Layers are Equinox’s technology for unlimited virtual content in the limited physical space.