Project Equinox is a platform for social-network-style publishing of augmented reality interactive virtual content.
It’s like Pokemon Go and World of Warcraft and geocaching rolled into one AR world with crowdsourced elements, which may end up looking like The Matrix.
Pokemon Go has “broken the ground” and proven that people are willing to spend thousands of hours in AR, and that’s a business that yields nearly a billion dollars in revenue each year.
We talked to marketing agencies, creative and game studios, festivals and venues, AND their audience – and everyone is hyped for AR – but despite many single-shot applications, AR is just not here yet.
The three most significant problems in AR are:
#1 the cost of creating such systems,
#2 the fragmentation, meaning the systems don’t talk to each other and don’t share users, and
#3 that all current apps are single-purpose – created for a specific campaign, event or game and almost never reused.
Pokemon Go cost over half a million dollars just to develop – and that doesn’t include the cost of marketing and content. The price goes down to 50k for a simpler application like IKEA’s, but the problems remain: they are fragmented, single purpose applications. If you want to create AR content today, you will need to create a new app each time, acquire users, teach them how to use the app, make them use it, and then – they’ll forget about it tomorrow.
We will cut those costs down tenfold.
We are creating a platform for publishing interactive and dynamic augmented reality content. That means each user has our app installed, and they use it as a viewer for AR content created by other users and companies.
For companies, we are creating tools and an ecosystem where all all you need to do is focus on creating content. For end-users, we are creating a communication platform which is compelling enough that they will use it on its own merits, increasing the likelihood that they will consume business-related content.
Imagine you want to create a Christmas Tree right there in augmented reality. Currently, you’d need to contract a company for that. With Equinox, you can drag and drop the Christmas tree.
If you are a marketing agency, instead of acquiring physical billboards and then not knowing how many people saw it, create a virtual one and track exactly how much visibility it has – it’s addressable outdoor marketing: we can target content to specific users.
If you are a sports brand, you can create a treasure hunt like Pokemon Go where users collect virtual items across the city and get virtual points and rewards.
Our immediate prospects for doing business include marketing agencies, retail chains, publishers, music festivals and tourist boards. Marketing agencies have a pain to seek new ways to acquire users (eyeballs) for their messages. Retailers have a pain to increase engagement with their customers, as well as their loyalty. Publishers need to present new ways to attract advertisers with dynamic content. Music festivals need to navigate people across large venues. Tourist boards need to keep people walking in certain areas.
We do that.
Krajnji primatelj financijskog instrumenta sufinanciranog iz Europskog fonda za regionalni razvoj u sklopu Operativnog programa „Konkurentnost i kohezija” i "ESIF financijski instrumenti".