Our business and our vision

We are developing a platform for geolocation-based Augmented Reality content with the goal of enriching the world with virtual content, by providing a platform where specific AR content – either scenary or characters – is controllable by 3rd parties. This will have the additional effect of bringing down the cost of deploying AR tech and making it easier to deploy in entertainment, media, marketing and tourism industries. In short, our platform makes it easy to create businesses on top of augmented reality.

Our starting point is the realisation that a new generation of human beings have grown up with computer games and want the same kind of interactions and possibilities in the real world. Our platform is created to support game-like interaction with virtual content, which is a prerequisite for on-boarding users and, and we extend those interactions to business activities.

We enable marketing agencies, educational and entertainment companies to finally realise the potential of location-based augmented reality (AR) and publish AR content on our platform. We provide the platform, the tools to create content on a large scale (countries and continents), and a marketplace for AR content, we provide the users from other activities on the platform, and they create the content.

Our vision is that AR content should be interactive, gamified and accessible for experiencing and content creation to B2C users, where they can create content and interact with each other’s content, so they are motivated to also consume B2B content. We want to become the global platform where Augmented / Mixed Reality content is created and consumed in the segment of mobile devices and home entertainment. That includes building up the platform to support various use cases for AR/XR, creating an ecosystem with APIs and tools with which third parties will create services and content for our platform, and including interaction and monetisation features which will make the platform a global marketplace for AR.