Have you heard about Roblox?
Have you heard about Roblox? If you have a 7+ years old in your household, you probably know all about it – or if I’ve enthusiastically talked to you about it 🙂 If not, what you need to know is that it’s the reason why that generation will consider the web to be obsolete and boring.
Roblox is a game creation platform. I’ve first heard about it from my sis, telling me that my niece is #gaming on “some Roblox thing” all day. When I first looked at it, Roblox seemed to be a Minecraft clone. “So cute!”, I’ve thought, and said to myself I should introduce my niece to the original Minecraft – surely it would be better than a 3rd party clone.
But I was wrong. When I actually observed my niece playing, it was like a whole new world. There are actually kids on Roblox creating games from each other. If you search for “Roblox tutorial” on YouTube, you’ll find like 80%+ of them are of children explaining to each other how to create a jump platformer or a similar game. Kids are explaining programming to each other through Roblox! What decades of STEM pushing has failed, Roblox succeded by creating a simple-ish (more on that later) platform for making games!
And another thing struck me – this is exactly what we’re doing at Equinox Vision! It’s just that we’re not limited to games. In a kind of tongue in cheek way, we’re like Roblox for AR!
Not only kids making games for each other and monetising them (at least with in-game currency), the thing they find even more important in there is communication. Either through voice, or via IM chat, the kids are socialising in virtual worlds they are creating. My young niece is typing as fast as I am because of Roblox.
This is it. Game over. That generation will think of single player games are curiosities and extravagant exceptions – because it’s so easy to create multiplayer experiences there.
We now have a generation which has, since their single-digit years, been accustomed to walk through virtual worlds and click on stuff to make things happen. They will expect the same of the real world. This is why we’re building our AR-for-all platform Equinox.
The Web is boring to them. It’s a metaphor of an endlessly scrolling piece of paper, presented to the generation which is used to having whole worlds created and populated and communicated in right before their eyes.
And Roblox itself – it’s also kind of obsolete right now. The programming language it uses is kind of clucky and nonstandard, lacks some beauty to it. The UI is kind of Blender-like (that’s bad). Roblox-the-company is due for an IPO next month, and I’m sure they’ll use the investments to make Roblox better… and Equinox Vision will follow one day…