Equinox’s major feature is placing AR content at GPS locations, integrating virtual content with physical spaces and contexts. Physical space can contain a limited amount of content, though. Our testing has shown that (except for special cases like creating dense immersive content), users should target placing at most 5 objects per 10 m2 (100 sq ft) before it gets visually crowded.
The solution to placing more AR content in a fixed physical space is layers – groups of content which are usually thematically related. Each layer is literally a layer of virtual content placed on top of physical reality.
Examples of how individual layers can be constructed include:
In addition to those, there are two special layers in Equinox: one of them is called the “Public” layer, where every user can create content which can be seen by every other user. This content creation is possible directly from mobile apps. To reduce crowding, content placed in the public layer expires (is removed) after a certain time, which can be extended by users interacting with the content (e.g. upvoting). In this way, content which gets upvoted more often will stay published for a longer time. The other special layer is the user’s personal layer. This layer is meant for that individual user and only that specific user can publish content in their layer, again by using the mobile app.
Businesses can purchase licenses (see our Pricing page) to mass-scale content creation tools, and they can purchase layers in which they can create their content in.